Geolocation is a technological system that allows finding the location of an object or person from any electronic device, in real time.
This technology can help us facilitate numerous activities, such as: finding the path with the least traffic to reach our homes, detailing the location of a visited space on social networks and recommending it or making a specific reference, knowing the route of an ordered package online, among many other things.
On the other hand, geolocation is a highly useful tool for companies, since it allows them to offer an optimal service, eliminating the barriers that may exist with customers. This technological system helps to create advertising strategies that are geographically targeted at users, and can improve the delivery routes of the company’s products, positioning and market segmentation; and allows to increase the experiences that the client can have with the product and / or business.
Nowadays, geolocation has become an important element in everyday life due to its multiple uses that facilitate daily tasks. For a company, the implementation of this technology is essential to be successful, since this system can improve the service to customers, their experience and the combination of the company’s geographical location and the shipments of their packages on social networks or others. platforms.